In the first half of 2023, luxury product sales reached 14 billion dollars in the USA, 15% more than the year before. The Mass Market posted a +9% gain. Market growth has largely been driven by the dynamism of makeup. In this category, innovations are multiplying.
While the makeup category was the fastest growing category in the first semester in the USA, with a +18% growth rate, with lips leading the group, followed by foundations, and the eyes, hybrid products attracted the attention…