Superdrug opened the doors to a brand-new 6,000sq foot retail space in Bedford Interchange today, Friday 18th October. The new opening is an evolution of the ‘more sustainable store’ concept introduced with Superdrug’s Peterborough store which opened in 2021.
Through the ‘More Sustainable Store Project’, Superdrug aims to build, maintain and operate stores with reduced environmental impacts. Superdrug is also committed to running stores with maximum energy efficiency using renewable energy and responsible building materials. The retailer also pledges to support customers to shop more consciously through their extensive Own Brand ranges commitment to recycled packaging and vegan and cruelty free products.
In addition to the core Superdrug store standards of purchasing 100% green electricity, reduced LED lighting and using recycled IT equipment, the Bedford store’s new features also include reduced plastic fixtures, energy saving heating and lighting solutions, an increase in products made from recycled materials, a commitment to a bio-diversity partnership whereby the retailer has planted 5,000 new trees in celebration of this store opening, etc.
Bedford Interchange will also host a Beauty Banks collection point, which allows shoppers to donate products to a local charity to help make ‘hygiene poverty’ history. The Bedford store will also join Superdrug’s rally to raise money for the retailer’s charity partner, Marie Curie. So far, the partnership has raised over £12.5million with over £1million raised this year.
Customers visiting the new store can choose from a wide range of health and beauty products offering sustainability commitments, including Superdrug’s popular own brand ranges. Superdrug work with their manufacturers to ensure own brands such as B., Naturally radiant, Vitamin E, Fruity and Luna all feature sustainable credentials, for example the entire B. skincare range incorporates sustainably sourced palm oil and in terms of the paper and card-based products, 92% of the bulk paper used comes from sustainable sources. Superdrug is also a proud leader in vegan beauty, stocking the biggest range on the high street. Leading brands with similar pledges, such as Palmer’s Weleda and Wild Earth will also be on offer.
The new Bedford Interchange store also features its very own Beauty Studio area where customers can access professional treatments at affordable prices. Within Beauty Studio, customers will have access to threading, waxing nail and piercing services.
“We are incredibly proud to announce the opening of our new Bedford Interchange store, where the environmental and social impact of the store has been the focus of its development, construction and design from conception to reality. We’re confident we are listening and working with our customers to continually improve our sustainability credentials, and this is reflected within the Bedford Interchange store. The team at Superdrug look forward to expanding on these conscious changes and implementing them in further stores nationwide,” said Nigel Duxbury, Property Director at Superdrug.
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