Pure Trade crafted two key elements for Armani Beauty to promote end-of-year sales: an advent calendar and a high-end gift box.
The Armani Beauty Advent Calendar was designed as a refined Haute Couture gift, with elevated attention to detail.
Made entirely with high-quality FSC paper and cardboard, its rigid structure features 2 doors that open thanks to a closing system consisting in a ring fixed into which is inserted a gold monogrammed circle. The wrapping paper, tinted in the Armani red, is hot stamped and embossed with a “landscape” of gold pearls, in relief.
The interior, with rigid dividers, features 24 drawers with lyocell [1] ribbon pullers, welcoming 8 full-size products, 15 miniatures and 1 gift accessory. True to the brand’s vision of eco-responsible luxury, this magnificent Armani Beauty Advent calendar is plastic-free and designed to be kept and reused.
Luxury discovery sets
Pure Trade has also produced the Armani Privé Les Eaux Holiday discovery set, including five bottles (7.5 ml) of the brand’s emblematic fragrances, and the Coffret Armani Privé Thé Yulong Holiday, composed of a 100 ml perfume, a 7.5 ml perfume and a 50 g hand soap.
Both coffrets are made with FSC cardboard, covered with intense black micro-embossed paper and hot-stamped in gold, featuring the same gold pearl motif. A cardboard plate bearing the brand’s logo marks these two sophisticated constructions. The first has been designed as a base and cover coffret with a cardboard platform. The second features two triangular, hinged paper flaps that overlap. A cardboard platform holds the products inside.
In keeping with the brand’s vision of eco-responsible luxury, these two creations are plastic free.
