Kering takes minority stake in Matière Première which aims to open new stores

Kering Beauté has acquired a minority stake in the French luxury perfume brand Matière Première, as part of a new fundraising round.

Matière Première explains that the funds from the capital increase will be used to strengthen the company’s structures and accelerate its international retail and e-commerce development.

Founded in 2019 by three industry experts — Aurélien Guichard, Perfumer and Creative Director, Caius von Knorring, President, and Cédric Meiffret, Managing Director — Matière Première is already available in more than 50 countries through nearly 400 points of sale — including renowned luxury destinations such as Printemps, Galeries Lafayette, Harrods, Liberty, Selfridge’s and Saks Fifth Avenue. The brand now aims to open a network of freestanding stores in Europe, USA, Middle East and China, and to strengthen its online presence.

Matière Première achieved its first fund raising in October 2020, just one year after the launch of the brand, from international shareholders who remain partners in the venture. The second operation was finalized in April 2024.

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