Coty marked a highlight of its 120th anniversary celebrations with an exclusive three-day fragrance event in the heart of Paris, the very city where the company was founded in 1904. The celebration took guests on an immersive journey through the company’s heritage and unveiled its vision for the future of fragrance.
During the event, the company highlighted its initiatives to grow its footprint in the Asian market and announced its line of high-end fragrances, Infiniment Coty Paris, is set to make its debut in Southeast Asia and India in 2025.
“Since Coty’s beginnings in Paris more than a century ago, we have grown into a global beauty powerhouse, combining the excellence we have honed over the course of our journey with a future-oriented mindset,” said Kristina Strunz, Managing Director, Coty Southeast Asia and India. “We are excited to continue pushing the boundaries of fragrance and beauty in Southeast Asia, India, and beyond, leveraging our commitment to artistry, innovation, and sustainability to meet ever-evolving consumer needs.”
The Infiniment Coty Paris collection is the result of a three-year collaboration exchange between Coty CEO Sue Nabi, creative director Nicolas Vu, and the perfumers at dsm-firmenich, Symrise and IFF. Guided by the expertise of Séverine Dallet, Senior Manager Fragrance Design at Coty, this work has resulted in a range of fourteen fragrances with evocative names: Entre Genres, Les Mots Doux, Soleil d’Ikosim, Matin de Jade, Après l’Amour… It leverage technologies such as Molecular Aura, carbon-captured alcohol, and EmoChar™ to “push the boundaries of time, sustainability and emotional impact in perfumery.”
